MEDIA HOMEWORK- VOGUE MAGAZINE FRONT COVER ANALYSIS AND COMPARISON WITH THE WEEK'S FRONT COVER

VOGUE FRONT COVER ANALYSIS

 



This is the front cover of a Vogue magazine featuring International musician Beyoncé. This image has been chosen because it attracts people, as she is a famous musician, on seeing her image on the front cover of the magazine her fans will purchase definitely purchase it. Beyoncé is also known as a strong black woman and seen by many people as an inspiration for succeeding in life so by putting her image of their front cover, the Vogue corporation sticks to its theme of fashion which is "a woman is beautiful if she is strong". The image was mainly chosen because it appeals to their target demographic which is young and classy women between the ages 25-45, however, because her fans range from ages 10-35 as research has proven, they might be interested in it when they see her picture. The image is a centre shot with her head covering the masthead which connotes that she has to be centre of attention, she is looking directly at the camera, her unmatched facial beauty becoming the focal point of the shot, her hair is also pulled back to let the readers perfectly examine her flawless face, the image is placed against a grey background.

This is a fashion magazine cover which has been proven through research I did, it also has cover lines such as "strong and sexy suits", "shockingly chic accessories", "new looks for the night" and a main cover line which reads "spring surprises", these words are all associated with fashion and clothing so therefore its language register suggests that it is a fashion magazine. Beyoncé is also seen as a fashion icon as her mother is a talented designer that designs her cloths so it is also observed that it is a fashion magazine by the image used. Research has proven that this magazine earned about 355,397 readership statistics and has out sold Michelle Obama's Fahionista magazine which sold about 293,978 bringing it to a total of about a difference of 60,000 with Beyoncé’s on the lead.

Beyoncé’s costume on this cover is a white dress that has one arm having a strap only attached to the black vest and the other arm long with a collar overlapping her shoulder revealing a black inner material. The use of black as a colour in the costume accompanied with her direct look at the camera suggests that she is bold and courageous; her body posture suggests that she is aware that she is bold. She wore no jewelleries and a nude lip gloss with little make-up, this fact and the white colour of her costume suggests that her beauty is presented in a pure way, as white represents purity and nude lip gloss represents natural beauty.

This magazine mainly appeals to lovers of high-class fashion that purchase fashion magazines and also her fans as they will purchase it when they see her image on its front cover, though some men might grab a copy this mostly attracts women ranging from the ages 20-45 that are interested in new fashion or her fans ranging from the ages 10-35.

The picture is used against a plain grey background which makes her the main attraction by making her looks stand out than any other thing on the cover. Colours such as white, black and red are used because the background is dark so therefore colours that stood out had to be used to attract attention especially the use of red in the masthead.

    FRONT COVER COMPARISON

 

Comapring these two front covers, it is first noticed that 'Vogue' is a Fashion Magazine and The Week is a political magazine. Whilst 'Vogue' makes use of photographic images and no use of props, The Week uses an animated image as its main image. The Vogue magazine uses only one image which is that of Beyonce but The Week uses four images, however, despite these differences they still have few similarities.

    'Vogue' uses white and, red and black font colours and that can also be seen on The Week's front cover, both covers' images have been chosen because it appeals to the target audience and promotes sales.

      Either way they still have more differences than similarities. The Vogue magazine has all its fonts capitalised whilst The Week only capitalised its masthead and the beginning of nouns or a sentence. The language used in the vogue magazine is quite informal because it uses words like sexy and chic, it also has a seductive language in texts like "new looks for the night" whilst The Week magazine uses strictly formal language. 'Vogue' appeals to the demographic of fashion lovers whilst The Week appeals to people interested in political or intelligent university students